This tie-up will simply allow us to move up to the next level.

вЂњDespite SonyвЂ™s strategic investment, IODA retains the same staff and will remain in the same offices. вЂњIt encompasses a lot of things and will allow us to provide our labels with a lot more benefits and connect them with a deal network that can provide mobile and video support and deal support,вЂќ says IODA founder and CEO Kevin Arnold, stressing that IODA will remain an indie-focused outfit. The major will sell IODA services alongside its own, as well as offer new and existing IODA labels both physical and mobile distribution services through RED. IODA, meanwhile, gains a strong marketing partner in Sony. Hesse says the two will be вЂњjoined at the hip,вЂќ but declined to provide any details on whether they will share staff or services. RED does and will continue to offer digital distribution services, but IODA will be an option for clients who desire more than RED can provide, specifically more indie-focused marketing and global distribution services.Д®xactly how RED and IODA will work together is not clear at this time. So when a label comes to us and wants physical distribution, worldwide digital distribution and marketing services, we now have a very broad portfolio to offer.вЂќ IODA is a community as well as a membership platform for OD professionals to connect, share and. вЂњTheyвЂ™re very strong at providing marketing services to labels. IODA is an international network of organization development professionals, consultants, practitioners, academics, students and social scientists from over 50 countries who are initiating and supporting organizational and societal change processes.

вЂњRED is traditionally very strong in the physical distribution side,вЂќ he says.

While RED has digital distribution services, Hesse says IODAвЂ™s digital services are far more expansive, with better inroads into international accounts. sales and corporate strategy, the goal of the partnership is to offer potential distribution clients more options. Sony has also made a strategic investment in the company as well.ДЄccording to Thomas Hesse, president of SonyвЂ™s global digital business, U.S. Sony Music Entertainment and indie digital distributor IODA have joined forces in a partnership that allows Sony and its independent distribution subsidiary RED to tap into IODAвЂ™s digital distribution system worldwide.

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